Integrating an eCommerce store with Dynamics 365

According to a survey, more than 80% of the online population uses some of the other eCommerce stores for purchasing and selling goods & services. More buyers today prefer making purchases through their smartphones. Considering the fact of increment in B2B and B2C online sale, an enterprise resource app is must to have with an eCommerce store.

With 90% of organizations now putting eCommerce at priority, it is clear that you can no longer support big goals on an unsteady foundation. Most eCommerce stores include a third-party add-on to pass the information from front end to the ERP at the back end and vice versa. For a seamless experience, both must work hand in hand. Also, the eCommerce platform on which the website is built must be compatible with the ERP to be integrated.

Every ERP implementation depends on lots of factors like the size and complexity of your company, and your business and engagement models. A well-designed integration enables data to flow bi-directionally between the two systems and for data to only be inputted once. The tasks must be automated and there should be a scheduled data sharing between them. Hence with increasing demand and product flow, there is also a need for a sophisticated system in place.

Thanks to Dynamics 365, B2B and B2C companies struggling of integrating their back-office ERP solution can turn into an efficient eCommerce business. Dynamics 365 allows you to deliver consistent eCommerce experience through all channels and devices.

One of the defining features of Dynamics 365 is that it can scale up as your business grows. Dynamics 365 is cloud-based application built with scalability in mind. Rather than maintaining an ERP application which is obsolete, Dynamics 365 is based on Microsoft Azure cloud technology. For a retail store, Dynamics 365 for Retail offers a platform to centrally manage products, merchandizing, and order fulfillment for all aspects of your online sales channel.  From the customer relationship point of view, connecting eCommerce with Dynamics 365 help to keep administration and marketing activities in one place, like-

• Manage customer information and history including payments & previous orders, transactions, invoices and other details
• Manage your order and invoices cycle from Dynamics 365
• Manage all marketing activities from one place including email campaigns, generate and qualify leads and others
• Dynamics 365 helps the marketing team to make good customer retention
• Sales & Marketing team have a complete view of the clients, and all activities made between organization and client

This means that companies are earning valuable time, and even more valuable chances to analyze and learn from their business data. Dynamics 365 has a specific module for point of sale, which can be operated on-premise mPOS or through cloud-cPOS, across all devices and platform.

The mPOS app connects to Microsoft’s Common Data Service for Apps, like apps in the Dynamics suite, and Microsoft products like Cortana, Office 365, Outlook, and PowerBI. This feature also allows users to take advantage of Microsoft Flow, an automated workflow builder which enables the app to be integrated with third-party programs and services, without the need for custom development. If there is a need to build and deploy your own apps, our team ay Forte business solution helps to create a better customer experience and foster engagement.

Forte Business solution is capable of integrating the Microsoft Dynamics 365 Solution with the required third-party app leading to a fully-performing E-commerce solution. By leveraging the expertise of qualified Microsoft Dynamics 365 consultant you get increased productivity, streamlined processes, and superior customer buying experience from a well-managed E-commerce portal.